Know your Market, your Technology and Go To Strategy

SJW Consulting helps clients to clearly understand their markets, their unique technology differentiations and go to market strategy to accelerate growth through strategic partnerships with major companies around the world. We take a global strategic approach to propel companies to the next level of growth. [Learn More]

New Focus - Near Field Communication (NFC) for mobile payment and other mobile applications

Near Field Communication (NFC) is a short-range radio technology that operates on the 13.56 MHz frequency, with data transfers of up to 424 kilobits per second. NFC communication is triggered when two NFC-compatible devices are brought within close proximity, around four centimeters. Because the transmission range is so short, NFC-based transactions are inherently secure.

NFC is being popularized by Google embedding NFC into its Android smartphones. There are many applications for NFC, most of the attention recently has been focused around mobile payment, again initiated by Google with its Google Wallet with Mastercard and Citi Bank.

Stay tuned for more updates on our work with NFC.